"I will put my financial and executive experience to use to safely lead our community through COVID-19 and create a local economy that thrives and grows."

Top Priorities

Promote Health and Safety

COVID-19 continues to threaten our community. We are all hoping that the pandemic will end soon, that we will find a cure, a vaccine or another solution that will allow us to return to life as we once knew it. Until then, it is my goal to lead our community through the pandemic safely. I will work to ensure Ventura is educated on how to best protect ourselves against the virus, and that each resident has access to the resources and information they need to stay safe. I will make decisions with a health-oriented mindset and support policies that encourage our community to do the same.

Allocate Resources Wisely

Allocating our resources wisely is essential. As we continue to adjust to this new environment and make room in the budget for the added costs of COVID-19, we will need to get creative to ensure our community’s needs are met. And, pandemic aside, responsible use of our resources — now and always — will allow Ventura to continue to thrive.

With this in mind, as a member of Ventura’s city council, I will actively listen and respond to the needs of our community. I will effectively balance the diverse priorities of our city, with a focus on supporting safety; facilitating economic growth; protecting our natural resources, beaches and clean water supply; and ensuring we have well-maintained streets, parks and trails. Every dollar will be invested carefully to deliver the greatest possible benefit.

Background and Experience

About Me

I have been a resident of District 7 for 11 years and am proud to call Ventura home. My three children mean everything to me — they are my reason for wanting to make the world a better place.

I’m also a huge sports fan, and in my college days I played basketball and volleyball for Cal Poly Pomona. On the weekends you can find me playing a round of golf or riding my bike.

I enjoy meeting new people and getting to know my fellow community members, so if you see me out and about, please don’t hesitate to come say hi. A word to the wise, however: I have an identical twin. So if you think you’re waving to me and I don’t wave back, don’t take it personally.

Education and Career

I began my career in the credit union industry just days after my college graduation, and by the young age of 35, I earned the title of CEO at Point Loma Federal Credit Union. In the years that followed, I led several other credit unions as CEO, including Financial Partners Credit Union and San Diego Metropolitan Credit Union.

In 2009, I accepted the role of president and CEO of Ventura County Credit Union (VCCU), a position I held until my retirement this year. Under my leadership, VCCU’s net worth grew by 121 basis points and expanded to include three additional branch locations, a new 73,000-square-foot corporate headquarters and numerous technology advancements. During the last seven years of my tenure, the credit union’s assets nearly doubled and membership grew by more than 50%.

I hold an MBA in business administration from Cal Poly Pomona.

Leadership Roles

In addition to my credit union CEO roles, I have had the opportunity to gain experience through a variety of other leadership positions, including serving as:

  • Member of the Board of Directors of Food Share (9 years) and Chair of the Board (3 years)
  • Founding member of World Council of Credit Unions Global Women’s Leadership Network
  • Member of the CO-OP board of directors
  • Vice chair of Western CUNA Management School
  • Member of the National Association of Federally Insured Credit Unions Education Committee
  • Member of the California Credit Union League Vision 2000 Committee
  • Member of the Financial Service Centers Cooperative Audit Committee
  • Member of the Credit Union Roundtable Advisory Board

Throughout my time at VCCU, I also served as an ambassador for governmental affairs and legislative action at the local, state and national levels. I regularly met with Ventura County’s congressional representatives and state assembly members, and in 2018, I was part of a small group of local financial services executives asked by State Assemblywoman Monique Limon to participate in her local banking forum.


Over the years, I have been honored to receive recognition for my accomplishments from several noteworthy organizations:

  • Credit Union House Hall of Leaders (inducted in 2015)
  • California Credit Union League Distinguished Service Award
  • Leadership awards from NAACP and Hispanic Coalition
  • Man of the Year Award from Mixteco/Indígena Community Organizing Project (MICOP) for my outreach to our community’s unbanked agricultural community to provide financial education and resources

Community Involvement

As president and CEO of VCCU, not only did I volunteer my own time, but I also encouraged employee volunteerism by compensating staff for up to 40 hours of community service per year. When I arrived at the credit union in 2009, there were no employees serving in formal volunteer capacities. Today, VCCU employees sit on more than 30 boards and advisory councils, and volunteer hours typically exceed 800 annually.

Additionally, in 2015, I launched The Foundation of Ventura County Credit Union, which exists to provide financial assistance and education to local community partners – emphasizing helping the underserved, beautification and preservation of the environment, and health and well-being of the region.

I am proud to have volunteered for, partnered with and/or donated to the following organizations, among many others:

  • American Red Cross
  • Center4SpecialNeeds
  • Consulate of Mexico in Oxnard
  • El Concilio Family Services
  • Federal Emergency Management Agency
  • Food Share
  • Interface Children & Family Services
  • Mixteco/Indígena Community Organizing Project (MICOP)
  • Ribbons of Life
  • School on Wheels
  • Ventura County Animal Shelter
  • Ventura County Area Agency on Aging (I partnered with VCAAA to bring financial education to our community’s older adults)
  • Ventura County Leadership Academy
  • Ventura County Sheriff’s Foundation


  • Jacqui Irwin
    State Assembly
  • Stan Mantooth
    Ventura County Superintendent of Education
  • Cheryl Heitmann
    Ventura Council Member and former Mayor
  • William Kearney
  • Debbie Golden
    VUSD Board Member, retired
  • Sabrena Rodriguez
    Board President of the Ventura Unified School District.
  • Julia Brownley
    Congresswoman 26th District
  • Dianne McKay
    President Mustang Marketing; Ventura County Community College District Trustee
  • Terry Foley
    Treasurer Pierpont Bay Community Council
  • Marie Lakin
    East Ventura Community Council
  • Quinn Fenwick
    Ventura Assistant Police Chief, retired
  • Christy Weir
    Former Mayor and current Ventura City Council member
  • Geoff Dean
    Ventura County Sheriff, retired
  • Suz Montgomery
    Chair of the Ventura County Area Agency on Aging and Chair of the Ventura Council for Seniors
  • Thomas F Golden, MD
  • Ventura Citizens for Hillside Preservation
  • Democratic Club of Ventura
  • Ventura County Democratic Party
  • 100% rating from the Planned Parenthood Central Coast Action Fund

All occupations for identity purposes only.

Thank you for your campaign donations.

Elect Joe Schroeder for Ventura City Council